IBM: Avoid Fantasy Football Face (2019)

Client: IBM
Director: Rick LeMoine
Production: Moxie Pictures
Post-Production: Mackcut (edit)

Statistics:

• 2020 Effie Award Finalist “Fantasy Football with Watson” – Media Idea

• 2020 Effie Award Finalist “Fantasy Football with Watson” – United States Branded Entertainment Partnerships

My Involvement:

As the agency producer, I had a lot of fun working on this comedy spot with the hilarious Rick LeMoine (director). IBM was interested in a series of comical Fantasy Football scenarios, so I put on my creative hat and partnered with the Creative Director and his junior team to concept ideas. We came up with #Cracked #Knotted #Popped #Blue and #Sweat which all earned a hearty laugh from the client. These videos lived on digital and social media platforms, outperforming engagement metrics over 211%. I was responsible in leading this shoot with a nimble team and creative group. I produced the shoot in-house, working with a talented external art department, wardrobe and casting director. We did well in the award circuit!