Hailes: Gravity (2024)

Client:HAILES
Production: Me via HELLOVNO
Director: Gyal Dem
DOP:Daniel Murphy
Post-Production: Mark Sorensen (edit); Marshall Plante (color); Vivian Wang (gfx)

My Involvement:

Executive Producer, Line Producer

The director duo, Gyal Dem, approached me via HELLOVNO to collaborate on a music video for LGBTQ+ artist HAILES. The R&B singer wanted to release an anniversary visual for her single, “Gravity”. I served the project as the Executive Producer and Line Producer. I oversaw the project’s budget and hired crews/teams accordingly. I strategized the execution with trusted production partners from Los Angeles, Miami and New York in order to assemble a quick, nimble crew in Portland, Oregon. Once prep was squared away, I ensured that travel for all parties was coordinated given the tight-timeline.

Filming on Meadowlawn Farms, I coordinated with the property owner and animal handler to ensure a safe and smooth shoot with the video’s costar ‘Finn’ our noble steed. We had a beautiful, sunny picturesque 1-day shoot. Following the shoot, I remained actively involved in the post-production process, supervising edits, listening to mix and sound design, and adding graphics while remote in San Francisco. Also, I coordinated the color grade with LA-based celebrity colorist, Marshall Plante.